Driven by the China economic fast growth and strong international economic climate, demand for paper in global market accelerated in past few years. Pulp and paper companies expanded their production capability to meet the increasing demand. However the global financial crisis has affected paper demand throughout the world and the situation is no different in China. The problem of shrinking demand for paper will lead to high paper inventory, lower prices and higher fixed cost. This means pulp and paper industry will experience profit loss as the global economic slowdown, although lower energy prices will bring some relief.

In today's high marketing competition and global worse economic climate, Pulp and paper companies will endure severely challenges of survival and sustainable development.    

Raise international pulp and paper professionals will assist clients in accurately assessing global market conditions as well as china market through data, analysis and market research; help them redefine strategic plan and find out the segment market advantage and build up sale force to expand the market share; improve their operational performance through cost management and effectively operation management.