1. Background

• Promote very fast in resent years, and will keep stable raise.
• The conformity of whole industry and the key point is safety of deli.
• Company could get more develop based on consume promotion.

2. Requirement and Questions

The leader of company always doesn’t stop thinking, rise up so many questions: what kind of enterprise we are managing? And what kind of feeling we should have in managing the company? What we should do if business has change?

Otherwise, there still have so many problems in deli field: There still has defect in management of marketing, and also has defect in Stat. Of customer humane resource, they can’t give out a exact judgment about customer favorite, and can’t exactly Statistic sales data, forecast the trend of market, and examine the sales outstanding achievement; Can’t analysis the status of customer credit, because of that, we still can’t decrease the bad account. Lack of information resource management, It’s hard to provide exactly financial report, Cause of that, we couldn’t hold status of fund and make out the right reflect.

3. The consultant that raise-win provide

Raise win is a company that joint deli consultant solution and practice. We found there are some success points in this area:

• We have exactly and clearly strategy, For instance, The customer is god. Develop major business, focus on brand and long investment. These strategy was based on the knowledge of basic rule.
• Put the strategy in the real project, For example build channel of marketing strategy,channel level, brand marketing strategy, business development strategy, human resource strategy.
• Have the structure system to support this strategy, for example organize structure design, mechanism of examination.

4. Representative Cases

Case one: The Chinese most biggest beef company’s strategy plan

Raise has a over all scan and systemic investigation about beef and art factitious beef inner or international, and has successful factor and model forecast to some new business opportunity, help customer identify the new strategy target and new business in coming years, make whole process of business and resource integration. Based on these, it help customer to make five years strategy plan.

Case two: Marketing system design of most biggest milk company in Shandong province.

In the first step, Raise help customer to design high level salary structure, because of this customer can promote faster. next step, after six months, raise help to take a five years plan and business arrange again, Raise help customer to take a plan and design on marketing strategy, marketing execution, financial target, organize structure(department setting, responsibility, privilege and examination),management process and business process.

Case three: Strategy plan and business execution system design about the most biggest leisure food company in Shandong province.

Raise take a plan to customer: include strategy design, Mother–Son type control, structure, organization structure, marketing, human resource, Corporate culture, help customer to take a plan execution and plan on board in two years, for example, in NOV every year, raise should take a over view in each customer’s place, especially in marketing strategy arrangement, help customer to take a marketing plan next years.