Challenges:
-- Lack of integrated marketing strategy and effective tactics portfolio
-- Marketing funds are being spent ineffectively, and limited support brand building  
--Existing distribution channel conflict and lead to low productivity in channel expand and operation
--Failing to develop sophisticated pricing models 
--Lack of credit management system and existence of huge account receivables
--Lag in customer management, slow response to customer, disloyal sales person erode customer base

Our Solution

Marketing strategy planning
——Analyzing market environment, competitors, customer behaviors and sales activities
——Defining target market and product positioning, and design integrated marketing strategy
——Developing product portfolio, pricing system, channel tactic, promotion tactic, etc.
——Creating annual marketing plan for detailed guidance of annual marketing portfolio

Brand management
——Surveying on customer needs and assessing relative strengths and weaknesses of existing brands
——Refining value and positioning of core brand
——Developing brand strategy to strengthen brand awareness and potential
——Guiding clients in planning and executing brand building

Channel management
——Assessing the performance of the sales channel
——Recommending alternative means of reaching customers
——Establishing a commons selling process, developing a forecasting and funnel management process and implementing a much stronger management review process.

Marketing & sales management system
——Rebuilding marketing organization and function positioning
——Marketing staffing and job description 
——Developing the capabilities of the sales organization
——Building customer information management 
——Marketing& sales workshops for the improvement of marketing performanc